Britain's gin renaissance just keeps rolling on.
Sales of local and regional artisan gin have now jumped 50 per cent in the past year at Waitrose due to thriving demand for local distillers.
Gin sales are rocketing all over the UK, with the recently revived spirit breaking the £1bn sales mark for the first time ever last year.
It is even Waitrose's most popular spirit, having overtaken whisky earlier in the year, said John Vine, the retailer's spirits buyer.
Gin from local and regional distilleries have become particularly popular for several reasons. There’s been a shift towards people sipping the spirit before their meal as an aperitif, so artisan gins, which tend to have been infused with unique flavours, really appeal for this purpose.
Our customers are also looking for local gins in a bid to support smaller suppliers.
The upmarket grocer has added another three artisan gins to its shelves as of today: Ramsbury Gin made in Marlborough, Wiltshire; Cotswolds Dry Gin made in Stourton, Warwickshire; and Masons Dry Yorkshire Gin made in Bedale, North Yorkshire.