Billionaire Jeff Bezos is tantalisingly close to becoming the world's richest man.
Amazon's recent winning streak has helped push stock of the tech company/online retailer/internet overlord higher and higher, cracking the $1,000 mark and hovering around those all-time highs ahead of earnings this week.
And these latest results for the second quarter could push those shares even higher, pushing up Bezos' net worth along with it.
He is just $3.6bn shy of Microsoft mogul Bill Gates, who has largely been the world's richest man over the past two decades. His fortune currently stands at $87.7bn according to Bloomberg's billionaires index.
Amazon forecast earnings of between $35.25bn and $37.75b and the consensus forecast of analysts is $37.17bn. Sales on annual shopping bonanza Prime Day, which Amazon has already revealed broke records (again) will not feature in this quarter, but the potential of this success towards Amazon's third quarter are likely to keep investors buoyed.