Demand for craft alcohol sees Brits spend over £100 a month on drinking

Alys Key
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Premium brands are cashing in on the taste for artisan drinks (Source: Franklin and Sons)

Young people may be drinking less, but that has not stopped the average Brit from well and truly splashing the cash on their monthly alcohol spend.

Households are spending more than £100 a month on building up a stash of tipples, and the craft trend is to blame. More than half of the nation's spend on spirits now goes to premium and artisan brands, according to tonic and mixer producer Franklin and Sons.

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The monthly household drinking bill adds up to £113.79 a month, which adds up to £1,365.48 a year. On top of that, the growing taste for fancy gin and whisky means consumers are building up their own home drinks cabinets, with spirits worth an average of £63.20.

Seven in 10 of the survey respondents also claimed to regularly mix their own cocktails at home, as a craze for cocktails drives further growth in the sector.

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