We love using emojis so much that apparently we need a whole day to celebrate them - yep, it's World Emoji Day.
The fact the emoji gets its own day notwithstanding, here are several surprising things about them and how they've infiltrated modern life as we know it that you probably didn't know. Whether you love or hate them, there's certainly some emoji-based pub quiz trivia if nothing else.
1. Businesses are jumping on the emoji bandwagon
Banks are considerd to be rather boring by millennials, their customers of the future. So Goldman Sachs decided to embrace the emoji when it published its report on the generation, creating what can only be described as widespread derision with a single tweet.
But even Goldman's boss Lloyd Blankfein embraces them now
Leadership helps 🇺🇸Our language is dominant; $ global; 🌎talent comes. Bad if lost. Consider w/ making policy on enviro, trade, defense, etc.— Lloyd Blankfein (@lloydblankfein) June 2, 2017
Meanwhile, car brand General Motors turned to emoji for a press release.
Durex even started campaigning for its very own condom emoji to promote safe texts... we mean... safe sex.
These days, using emojis is pretty much standard for any brand on social media. But, they could start becoming more fundamental than mere promotional gimmicks - researchers have considered how the emoji could be used to replace the password or pin concluding that it was both practical and enjoyable.
2. Contributing to the economy
Emojis even create jobs, it turns out. One company hit headlines last year when it started advertising for an emoji translator in what is probably the most millennial job ever created.
A quick search suggests that's not the only emoji worker: according to LinkedIn there are several people making ot work. There's more than one chief emoji officer and various designers are crafting the look of the characters for various apps, websites and platforms.
And of course who can't forget the Emoji movie, which employed an entire films-worth of people, not least keeping Patrick Stewart in gainful employment as the voice of Poop.
Maybe these are the much promised jobs of the future that will be on offer after robots take over?
No one has evaluated the contribution of the emoji to the economy just yet, but that brings us on to...
3. Now for the science bit
God bless those scientists. Forget historians studying the meaning of ancient hieroglyphs, the modern day emoji can tell us a lot about ourselves and society, it turns out. Just ask a cyberpsychologist or linguist.
90 per cent of everyone online uses emojis, according to a recent study by international researchers who say emojis can give a fascinating insight into human behaviour and warrant much further study.
Other studies suggest the little icons can lead to miscommunications, but then so can other ways of talking, but with emojis, it can make a big difference what device your using as to how they appear when they are the same thing.
There's even an emoji sentiment index, which if you're unsure of emoji etiquette, could be quite helpful in avoiding any misunderstandings.
4. Have we hit Peak emoji?
It seems 2015 was the year we heat peak emoji. It was voted word of the year by Oxford Dictionaries, and we called it then. Scrabble even allowed it to be used in the game for the first time and it was also the year that it made the cover of the New Yorker.
Far from being past its prime after peaking, going the same way as other modern fads like the hoverboard and, hopefully, the fidget spinner, the emoji has become the norm when everyone from Trump (occasionally using the American flag, but surprisingly restrained the rest of the time) to Cher uses them.
Bonus fact on World Emoji Day itself... it's the 17 July because that's the date that appears on the calendar icon.