EE is creating 400 new jobs and giving customers Apple Music for free to celebrate

Oliver Gill
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City A.M. understands US heart-throb Kevin Bacon will not be applying for one of EE's new positions

Britain's largest mobile operator has unveiled plans to create 400 new retail jobs as part of a 100-store tie-up with Sainsbury's and Argos.

And to celebrate, EE has teamed up with Apple to give all its pay monthly and SIM only customers six months of completely free access to Apple Music.

The retail expansion of EE, which was bought by BT last year, takes its UK footprint to almost 700 stores. The new outlets will be rolled out by the end of 2019.

Read more: Vodafone to create 2,100 new UK jobs

Last year the company brought all its call centre staff back to the UK and Ireland. Despite increasing levels of automation as a way to cut costs, chief executive Mark Allera insisted technological advancements should be used to help staff, not replace them.

Allera said:

We’ve learned there’s no substitute for getting help from an expert in person.

I know our customers prefer to talk to real people in our UK and Ireland call centres rather than receiving help from a bot, which is where many other companies are investing.

Summer present

The partnership with Apple Music was billed as a "summer present" to customers. Streamed music will not be included in customers' data allowances. It will be available from 19 July.

Last week Three mobile became the first mobile operator in the UK to let users stream video content on their phones for free. Its customers can watch platforms such as Netflix and BBC iPlayer without using any data.

Read more: Three will offer unlimited Netflix streaming on mobile

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