Amazon says Prime Day 2017 was an absolute monster and the Echo Dot was lapped up by shoppers

Lynsey Barber
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Amazon Prime Summer Soiree Hosted By Erin And Sara Foster
Many shoppers sign up to Amazon Prime to bag a bargain (Source: Getty)

Alexa: how good was Amazon Prime Day this year?

The annual shopping bargain bonanza has broken records yet again is what those likely millions of newly sold Echo's would tell you.

Sales were up 60 per cent on last year, surpassing the other virtual scrumfests Black Friday and Cyber Monday, and shoppers were eager to get their hands on its Echo Dot smart speaker - it was the best selling item of the day.

It boasted a record number of Prime shoppers in the "tens of millions".

It comes as no surprise that each year the event gets bigger and bigger as more and more people join the Amazon juggernaut by subscribing to Prime. And the day itself tempts many to sign up. More new members joined than any other day in Amazon history the company said in an update, though it did not give exact numbers.

One cult member... Prime, we mean Prime member, apparently said: "I could hardly believe the savings! Amazon proves time and time again that its reliability and product pricing simply cannot be beat. I am a very proud Prime member and cardholder and I cannot imagine my life without Amazon."

I for one, welcome our new Amazon overlord.

Amazon's share price spiked briefly above the $1,000 mark again, something it has been doing on and off again since first breaking past that figure in May.

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