Solid growth in Chinese business boosts Burberry revenues for first quarter

Alys Key
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Burberry - Runway - LFW February 2017
Growth was led by sales in the UK and China (Source: Getty)

Revenues at luxury fashion brand Burberry were up three per cent in the first quarter, as the company saw a strong performance in China.

Sales came in at £478m for the three months to the end of June, with the Chinese arm seeing growth of more than 10 per cent.

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Digital growth underpinned Chinese sales, as online transactions in the country more than doubled compared to last year. More than 40 per cent of digital sales were through mobile platforms.

The company also reported growth in European markets, led by a strong performance in the UK.

But weaknesses were identified in Korea and the Middle East, where wider factors of instability in the regions affected performance. Italy was also pinpointed as a weaker market.

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Burberry projected revenues to be broadly flat at £287m for the first half of this year. It did not anticipate much disruption from transferring its make-up business to Coty in October.

New CEO Marco Gobbetti said: "We are pleased with our performance in the first quarter, while mindful of the work still to do. This is a time of great change for Burberry and the wider luxury industry."

Shares in Burberry were trading up 2.5 per cent this morning.

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