Sports Direct hires Nike stalwart David Daly as non-executive director

Alys Key
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It's one in, one out on the board of Sports Direct (Source: Getty)

Mike Ashley's Sports Direct has tapped retired Nike director David Daly to join its board.

Daly joins the company as a non-executive director, two years after he retired from the position of senior director for Nike's sports club and federation business based in Amsterdam. He is also a non-executive director of Fulham Football Club.

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Keith Hellawell, chairman of Sports Direct, said: "I am delighted that David will be joining Sports Direct as a non-executive director, he will bring very relevant industry expertise and experience to the Board."

Daly said: "I am delighted to be given this opportunity to work with the Board on building a strong future for Sports Direct."

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A further shakeup in the company's board was also announced today, as non-executive director Dave Singleton confirmed he would not be standing for re-election. Singleton was formerly European vice president at Reebok, and assisted with integration when the company was bought by Adidas in 2006.

No reason was given for his departure from Sports Direct, but he said he had enjoyed his time at the company.

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