Amazon Prime Day, the annual sales slugfest that is only open to members, is up and rolling.
The 30-hour discount day, which rivals Black Friday for deals, began at 6pm last night but will continue until midnight tonight (July 11). This is the third year Amazon has run the event, which promises huge savings to those who commit to its £79-a-year subscription service.
Here are some of the best Amazon Prime Day deals
Unsurprisingly, Amazon's own products dominate.
Amazon Echo - Amazon's virtual assistant is one of the best deals on Prime Day 2017: £79.99, reduced from £149.99 (47 per cent off);
Amazon Fire 7 with Alexa - Amazon's affordable tablet, complete with the Alexa voice assistant: £29.99, reduced from £49.99 (40 per cent off);
Amazon Kindle Paperwhite - Amazon's high res e-reader: £79.99 (27 per cent off);
Fire TV Stick - Dongle that turns your TV into a smart TV: £29.99 (40 per cent off);
Amazon Echo Dot - mini Echo that allows you to play music, ask questions and use Alexa to control smart home appliances: £34.99, reduced from £49.99 (30 per cent off);
Amazon Fire Kids HD 8 - child-friendly (aka drop-proof and with a two year guarantee) tablet with access to 5,000 "child safe" apps, games and learning activities: £89.99, reduced from £129.99 (30 per cent off).
The LG 49UJ630V - £479, reduced from £599 (20 per cent off);
The 55-inch LG 55UJ630V is £689 down from £879 (33 per cent off).
Computer and laptop deals
There are more console deals, including the Xbox One S with Forza Horizon 3, Minecraft, chatpad and headset and second controller- £179.99, reduced from £296.21 (32 per cent off);
Or if you're a Sony person, the Sony PlayStation 4 Pro with Horizon Zero Dawn, Wipeout and Call of Duty: Infinite Warfare is £349.99, reduced from £447.73 (22 per cent off.
Garmin Forerunner 35 GPS - good for runners and people trying to meet general fitness goals: £109.99, reduced from £159.05 (31 per cent off);
Huawei Watch 2 - high end fitness tracker with 4G support £259.99, reduced from £379 (32 per cent off).