It's not just Dick Whittington who came to London to try his luck, it seems: last year the capital attracted almost 200,000 new people, according to official figures.
But analysis of the Office for National Statistics' internal migration figures suggests that, with London house prices a touch higher than they were in Whittington's day, the largest proportion of those moving to the capital from the rest of the UK are heading south of the river.
In fact, the borough with the most internal migrants last year was Wandsworth, where just over 13,100 people from the rest of the UK moved last year.
That was followed by Lambeth, where 12,300-odd people headed, while 10,000 people went to Southwark.
Meanwhile, earlier this month analysis of the same data showed when Londoners move out of the capital, the largest group head to Birmingham: in 2016, more than 6,500 headed north(ish).
That was followed by Brighton, where just under 5,600 Londoners moved in 2016, and Thurrock in Essex, where almost 4,900 went.
The City was the least popular place to move, with just 289 non-Londers moving into the financial district last year - almost a 10th of the next-lowest, Barking, where 2,662 people headed.
London calling: Where non-Londoners are moving
|Town||How many people moved in?||House price|
|17||Kingston upon Thames||5687||£522,600|
|18||Hammersmith and Fulham||5644||£765,600|
|20||Richmond upon Thames||5424||£720,500|
|31||Kensington and Chelsea||3260||£1,281,400|
|32||Barking and Dagenham||2662||£279,600|
|33||City of London||289||£781,000|