The moment has finally arrived.
The car Tesla has been billing as a game changer for electric car take-up has arrived – and it's Tesla chief executive Elon Musk's.
Musk shared some snaps of the shiny Model 3 over the weekend, after it rolled off the production line on Friday.
The $35,000 (£27,100) car is Tesla's first mass market car and the first 30 owners will get behind the wheel on 28 July. The Model 3 will then become available more widely. Musk said on Twitter production should rise to 100 cars for August and then above 1,500 in September.
First Production Model 3 pic.twitter.com/TCa2NSUNI3— Elon Musk (@elonmusk) July 9, 2017
Tesla has ramped up its presence on the car scene in recent months, zooming past both General Motors and Ford in market value in April, with the firm's share price more than doubling between December and late June.
There is much to be done by the company however, with its last full financial year results reflecting a loss of $889m (£689m) – though Tesla did post a shock profit in October on the back of record deliveries.
The charge on the electric car market is very much on, after Volvo announced last week plans to phase out the petrol and diesel powered combustion engine. All of its cars launching from 2019 will have an electric motor, so it will offer plug-in hybrid cars, mild-hybrid cars which have a small petrol engine and a large battery, and pure electric models.
The number of electric vehicles on the road rose to two million last year after being nearly non-existent some five years ago, according to a recent update from the International Energy Agency.
Registered plug-in and battery-powered vehicles on roads worldwide rose 60 per cent from the year before, according to the IEA's global EV 2017 report. However, despite the soaring numbers, electric vehicles still represent just 0.2 per cent of total light-duty vehicles, with the IEA saying "strong policy support" is necessary to keep the progress of electric vehicle take-up on track.