London's still the most popular city in Europe for business despite worries over the impact of Brexit

Rebecca Smith
London From Above
The capital trailed New York and Abu Dhabi globally however (Source: Getty)

London is still the most popular city in Europe, topping the rankings for work, rest, and play, according to the 2017 Ipsos Top Cities Index.

Despite the uncertainty surrounding Brexit and Britain's relations with the rest of Europe as a result, the capital has still kept its title as the leading city in Europe, with a strong lead over both Zurich and Paris.

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Britain has started negotiations over its exit from the EU, and market research firm Ipsos Mori said any concerns about the negative impact of Brexit on London's image "are yet to materialise".

The rankings of cities in the EU and European Free Trade Association were:

Ranking City
1. London
2. Zurich
3. Paris
4. Rome
5. Amsterdam
6. Stockholm
7. Berlin
8. Vienna
9. Oslo
10. Madrid
11. Copenhagen
12. Helsinki
13. Munich
14. Dublin
15. Brussels
16. Prague
17. Budapest
18. Warsaw

Worldwide however, London was beaten to the top by New York and Abu Dhabi, sitting in third ahead of Paris and Tokyo.

The top two cities were considered "unparalleled as centres for business", though were less impressive as places to live or visit. Paris comparatively was the number one city globally for tourism destinations, but wasn't as hot as a business hub. London and Tokyo were more evenly rated across the different scoring categories.

The highest ranked cities across the globe to do business in were New York, Abu Dhabi, London, Tokyo, and Hong Kong.

Zurich meanwhile was considered the top destination to live in, narrowly pipping Sydney.

Some 18,557 people across 26 countries worldwide were asked between April and May which, from a list of 60 global cities, they felt were best to live in, do business in, and visit. The scores from the questions were then added together to establish the Ipsos Cities Index.

The top cities worldwide:

City Ranking for 2017 Ranking in 2013
New York 1 1
Abu Dhabi 2 4
London 3 2
Paris 4 3
Tokyo 5 7
Zurich =6 6
Sydney =6 5
Rome 8 9
Amsterdam =9 14
Los Angeles =9 10

The bottom three cities on the index were Lagos, Nairobi and Tehran.

Simon Atkinson, chief knowledge officer at Ipsos, said:

Again we see the power of the New York brand with its appeal to people across the world, young and old.

In the wake of Brexit, London will be pleased to remain Europe’s pre-eminent city, ahead of its arch-rival Paris.

But the rise of Abu Dhabi and the weakness of Sydney among younger people remind us that no city can afford to rest on its laurels.

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