GetBusy, a Cambridge-based tech company which thinks it has cracked the secret to organising day-to-day work life, is preparing to list on the Alternative Investment Market (Aim).
The business, which is a spin-out from Australia-listed company Reckon, has developed an app which could help people from plumbers to lawyers interact with their customers.
It allows all interaction between a client and a service offeror to take place over one platform, and will then automatically prompt the offeror to complete certain actions at the relevant times.
The technology will also give the user the option of postponing the task, while letting the customer know what is happening.
“We want to allow businesses to create stronger relationships with their customers,” said GetBusy's chief executive Daniel Rabie.
Chief technology officer Ben Oliver added: “We all know what it's like when you've got hundreds of emails and tasks to go through. You just procrastinate, and that then harms your customer relationships.”
GetBusy is building on the technology from its former parent, including the “Virtual Cabinet” and “SmartVault” offerings which allow secure sharing and management of documents.
The company is aiming to raise £3m through its Aim listing, but has not yet disclosed what this will value the business at. The offering will be entirely underwritten by the senior management team, and the company will begin trading in the first few days of August.
To paint out how the GetBusy app works, Oliver uses the example of a carpet fitter. The fitter might go to a house to view a project, and can organise a time with the customer over the app.
After attending, the fitter might need to give a quote – the app will automatically provide a reminder. If this is postponed, for example while the fitter checks the costs of materials, the app will send a message to let the customer know when they can expect a reply.
Both Rabie and Oliver were keen to emphasise that they have no desire to “roboticise” business. Instead, said Rabie, GetBusy will “improve the human bit of business relationships”.