Volvo has announced all of its cars launched from 2019 will have an electric motor, which it said is "heralding the end of an era for the pure internal combustion engine".
The Swedish car firm said today it is putting electrification at the core of its business. From 2019, it will offer a range of electrified cars, spanning plug-in hybrid cars, mild-hybrid cars which have a small petrol engine and a large battery, and pure electric models.
“This is about the customer,” said Hakan Samuelsson, president and chief executive of Volvo Cars.
“People increasingly demand electrified cars, and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”
The car giant has said it will launch five pure electric cars between 2019 and 2021, and it's gradually phasing out internal combustion cars. Three of the new models will be Volvo, and two will be high-performance cars from Polestar, its performance car arm.
It said the announcement also underlines its commitment to minimising its environmental impact, with the aim of having so-called climate-neutral manufacturing operations by 2025.
Volvo was bought by Chinese car firm Geely in 2010, which has also led the electric charge of London taxis. Its subsidiary, the London Taxi Company, opened a £300m electric black cab factory in March and is aiming to produce 5,000 vehicles a year by 2019.
Volvo's move also marks the latest effort by a company to make a concerted charge on the electric car market. Earlier this week, Tesla founder Elon Musk announced its Model 3, which he hopes will make push electric into the cars mainstream, will be delivered to customers on time this month.
Handover party for first 30 customer Model 3's on the 28th! Production grows exponentially, so Aug should be 100 cars and Sept above 1500.— Elon Musk (@elonmusk) July 3, 2017
Wanted to say thanks to all that own or ordered a Tesla. It matters to us that you took a risk on a new car company. We won't forget.— Elon Musk (@elonmusk) July 3, 2017