London hotels performed well in June despite terror attacks on London Bridge and in Finsbury Park, according to new data collected by data and analytics specialist STR.
Although hotel occupancy rates dropped 1.5 per cent to 82.5 per cent between 1 and 26 June, this was countered by a 4.5 per cent increase in average room rate to £159.41.
Hotels within a mile from the site of the attack on London Bridge and Borough Market saw little change in the three weeks following the incident on 3 June. Occupancy rates fell slightly by 0.4 per cent to 85.5 per cent between 3 and 26 June. Average daily rates were up 0.6 per cent to £159.27 compared to the same period last year.
The data is a marked contrast to other cities struck by terror in recent years. Paris saw a 42.9 per cent drop in occupancy the week after the 15 November 2015 attacks.
Thomas Emanuel, director of businesses development at STR, said: “The weakened sterling has made the U.K. capital a very appealing destination for foreign visitors, and it continues to be a key market for corporate demand.
“Noting the recent attacks in March and June, London’s hotel market has shown resilience compared with other European cities that have suffered similar tragedies in recent years, such as Paris and Brussels, but then again there appears to be a longer recovery time needed when there are higher numbers of casualties, so the nature and severity of an attack does seem to come into play.”