Salad bars and juice shops, step aside – there's a new high street eatery vying for attention in the “healthy eating” marketspace.
Unlike the trendy fresh-faced setups with wholesome-sounding names offering a range of grains you've never heard of, this will be a familiar haunt for any reformed junk food connoisseurs (or those of us who still fancy the odd baked treat).
It is Greggs, the bakery famed for items such as the sausage and bean melt or the steak bake, which has unveiled a new plan to help customers lose the pounds by eating entirely its own food.
The bakery commissioned dietitian Laura Clark to devise the 30-day plan, which aims “to encourage informed and healthier food choices, alongside a more active lifestyle”, according to Greggs.
“For many people, time and money are big factors in their struggle to make eating habits healthier to maintain a more balanced lifestyle,” said Clark.
“Working alongside Greggs, my aim of this diet was to provide a supportive, holistic approach to recognising and then changing long term food and lifestyle habits as part of overall weight management goals.”
A sample day from the menu would involve eating a porridge fruit medley for breakfast, a katsu chicken bake for lunch, a tuna and cucumber sandwich for dinner and strawberry and yoghurt granola as a snack.
Clark added that an average person could lose between one and two pounds per week on the Greggs “Minimise Me” plan.
She also recommended that people monitor what they are eating, try to eat breakfast, make sure there is enough protein in each meal and keep up regular light exercise.
In a poll of 2,000 British adults, Greggs found that the beginning of July is the prime time for Brits to start dieting. They aim to lose an average of eight pounds before jetting off on holiday.