Come on. We knew it wouldn't be long before Uber took to the seas...
Yesterday, after a few weeks of testing, UberBOAT launched in Croatia. The tech giant plans to operate throughout the summer tourist season, wizzing up and down the country's Adriatic Coast.
Uber said there will be two main options on offer: an on-demand point-to-point service from Split and Dubrovnik to any point as far as Hvar; or a adventure tour to nearby islands.
The point-to-point service costs a flat fare of €352, or €440 for Uber's XL speedboat. The day trips average around €980. The services can be accessed through the Uber app.
Users can choose their own itinerary during daily trips or go for an organised schedule involving some of the most popular destinations.
Davor Tremac, Uber's general manager in Croatia, said the service would be open to "tourists and locals".
He told Total Croatia News: "We are confident that the service will greatly increase on-demand island travel while contributing to the overall growth of Croatia tourism."
Croatia's tourism sector is an important contributor to the economy, accounting for around 18 per cent of its gross domestic product.