City PR firm Tavistock joins global business Weber Shandwick in a strategic partnership

Courtney Goldsmith
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London-based financial PR firm Tavistock will bolster its offerings for City businesses with a new strategic partnership, City AM can exclusively reveal.

Tavistock and global PR firm Weber Shandwick will today announce a partnership to provide a more comprehensive service for a wider range of clients.

"The partnership with Weber Shandwick creates a compelling offer for further prospective client opportunities where we can combine our respective skills sets. In addition, the partnership provides our existing clients access to a wide range of services that come from a global business of Weber Shandwick’s size," said Jos Simson, chief executive of Tavistock.

With a workforce of 300 in London, Weber Shandwick's client base covers a wide range of industrial sectors.​ The firm has acted on transactions to the value of £18bn over the last two years.

Tavistock, a boutique firm with 25 consultants, has a strong record with small growth companies and FTSE 100 firms alike in media and telecoms, real estate, clean tech, natural resources and industrials. The firm, which has a solid reputation in the City, has advised on £350bn worth of client transactions, and it made a name for itself advising on the Vodafone's massive takeover deal with Germany's Mannesmann.

Over a year of talks between the companies, Weber Shandwick was impressed by what the Tavistock team could bring to the table.

Jon McLeod, chairman of Weber Shandwick’s corporate financial and public affairs business in London and of the firm’s integrated Manchester office, said: "The strategic partnership enables us to disrupt the financial PR market by offering a meaningful alternative to the status quo, by joining forces where appropriate in our respective key strengths, by providing complementary skills, and by extending the geographic reach and critical mass we can provide to clients."

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