Jaguar Land Rover and Gorillaz are seeking 5,000 new engineers

Georgina Varley
The Gorillaz App launches today as Jaguar Land Rover's new recruitment process

Jaguar Land Rover will hire 5,000 engineers and technical staff over the next 12 months.

This move will see JLR, the country’s biggest automotive business, increase its domestic workforce by just under 15 per cent to 42,000 employees.

The recruitment drive has been triggered by a shortage in electronic and software engineers. The need to increase engineers in this vein comes as the company races to keep up with the worldwide growth in self-driving and battery-driven vehicle production.

The Gorillaz App launches today as Jaguar Land Rover's new recruitment process.

Part of the recruitment task includes cracking a code in Alternate Reality Game format (ARG).

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Alex Heslop, JLR’s head of electrical engineering, said: "As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind."

There is a lack of engineers in the UK and it is believed that JLR will recruit further afield and is willing to relocate successful candidates to Britain.

After the entrance of technology giants Apple and Google into the self-driving and battery-driven automobile sector, the stakes are huge for Tata owned JLR as the companies that are first to develop successful systems are likely to dominate the market.

JLR’s first all-electric car, the Jaguar I-Pace, was revealed last year.

Professor David Bailey, a car industry expert at Aston University, said: "JLR is increasingly a technology business with a car company attached. With the growing importance of autonomous cars it is not surprising they are seeking out this sort of talent.

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"Recruiting so many staff is a huge vote of confidence in the UK as a place to develop cars. JLR has to recruit the best talent no matter wherever it is - the company already has operation in Silicon Valley - and it are ready to bring the people they need here, and I expect that includes from the EU too."

The automobile company announced record revenues of £24.3bn in May, up 9 per cent on the previous year with global sales of 604,000 cars. JLR produced 544,000 cars on its British production lines last year.

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