Tech giant Amazon is buying organic food specialist Whole Foods market for $13.7bn (£10.7bn), with yesterday's announcement taking just about everyone by surprise.
The deal marks a big step for the company as Amazon delves further into the grocery market, after establishing its fresh food delivery service in the US eight years ago.
Twitter of course, was quick to jump on the big news with some pretty excellent tweets all round.
Here are 13 of the funniest, with some fairly insightful input thrown in as well:
Some made the tongue-in-cheek suggestion it could all be a slight misunderstanding...
Bezos: "Alexa, buy me something from Whole Foods"— Jeff Lewis (@ChicagoPhotoSho) June 16, 2017
Alexa: "Buying Whole Foods"
One person was keen to note just how powerful Amazon founder Jeff Bezos is:
It is now possible to live your entire life while only buying products from Jeff Bezos— Christopher Mims 🎆 (@mims) June 16, 2017
Many joked about the price of organic food...
damn that's like a salad and a small bowl of soup at whole foods https://t.co/YtvZfIw7Hv— judgmental gay (@jdgmntlgay) June 16, 2017
So Amazon bought Whole Foods for 13.7 billion or a 4 pack of yogurt, a loaf of artistian bread and a bottle of Fuji water at their stores— HabsFanInTO (@HabsFanInTO) June 16, 2017
Nice to know I wasn't the only one overcharged by Whole Foods.— Jim Gaffigan (@JimGaffigan) June 16, 2017
While some began speculating over what this tie-up will actually entail...
Whole foods groceries will now be bagged in excessive packaging and delivered on 3 separate days.— Chester Lampkin KSDK (@chesterlampkin) June 16, 2017
Whole Foods, who packs a month’s supply of food in a single grocery bag was bought by Amazon, who ships a paper clip in a refrigerator box.— Marie Connor (@thistallawkgirl) June 16, 2017
Best news of the day: Amazon buying Whole Foods. Now I can prime my $30 a lb Wild Atlantic salmon straight to my door.— Justin Sherman (@JShermOfficial) June 16, 2017
Others wanted to put that price tag into perspective:
Amazon did not just buy Whole Foods grocery stores. It bought 431 upper-income, prime-location distribution nodes for everything it does.— Dennis K. Berman (@dkberman) June 16, 2017
Perspective: Amazon just bought Whole Foods for $13.7 billion, which is close to the amount of revenue the NFL pulled in in 2017.— Darren Rovell (@darrenrovell) June 16, 2017
And others had a look into the crystal ball...
It’s all coming together now. The delivery drones will take off from Whole Foods roofs. And the rockets will land in the parking lots.— Benedict Evans (@BenedictEvans) June 16, 2017
AMAZON, 1998: hello we sell books but online— KT NELSON (@KrangTNelson) June 16, 2017
AMAZON, 2023: please return to your Primehouse for your nightly Primemeal, valued Primecitizen