The sleek new model marks a return to the premium estate segment for Jaguar, which is building on the success of its XF saloon with an eminently practical version - starting at £35,000.
And practical it is: the boot gives you 565 litres of space (enough to more than comfortably accommodate a couple of Labradors), or 1,700 litres if you fold down the rear seats. And a bit of vertical space, too, if an Ikea trip means you need to fold back the huge, panoramic sunroof Jaguar has made so much of in those teasers.
The top-of-the-range petrol model comes with a swooshy three-litre V6 engine packing 296 bhp, although the range goes right down to a more economical two-litre, 161 bhp version.
Tech toys are as you would expect for a luxury saloon: ionised air filtration means even the Blackwall tunnel will feel like an Alpine resort, while a wearable "activity key" lets users secure their vehicle while they indulge in the sorts of rugged activities the modern Jag owner is expected to indulge in (JLR suggests "running, cycling and water sports").
Drivers are even able to set the maximum opening height for the "gesture tailgate", so the paintwork doesn't scrape on the ceiling of a multi-storey car park.
"The XF Sportbrake is the embodiment of everything our brand stands for," enthused Steven de Ploey, Jaguar's global marketing strategy and planning director.
"Its dynamic performance, desirable styling and cutting-edge technologies will introduce a new generation of drivers to Jaguar’s drive, passion and comfort." So there you go.