Britons' top holiday destination for this summer: The UK?

 
Caroline Blennerhassett
Coastal scene in Cornwall (Source: Getty)

The country’s coastal resorts are preparing for a busy period as 55 per cent of British adults will be holidaying in the UK over the next few months.

Holidaymakers will be splashing out £599.80, on average, for their annual break - giving the economy a boost of £17bn. Top destination hot spots are Cornwall, Devon, North Wales, Blackpool and the Isle of Wight, according to Travelodge’s annual holiday index.


Seaton cliffs, Devon (Source: Getty)

Rank

Town/City

% taking a Staycation

Average spend

1

Aberystwyth

85%

£456.75

2

Gloucester

82%

£553.28

3

Sheffield

72%

£664.72

4

Plymouth

71%

£446.72

5

Worcester

67%

£433.00

The report, which has surveyed 3,000 British adults for the past seven years, shows that 2017 is set to be another strong year for holidaying at home. However, the number of Britons vacationing in the UK this year has dropped to 55 per cent, compared to 58 per cent last year. Over half of those surveyed (55 per cent) said they are holidaying at home this year because it’s too expensive to go abroad and a ‘staycation’ break offers better value for money.

Over a third, 36 per cent, of adults also stated that they want to holiday at home this year in order to support the British economy after Brexit.

A quarter of Britons reported that an annual holiday is one thing that they refuse to cut back on.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy. The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to Great Britain,” said Shakila Ahmed, Travelodge’s spokeswoman.

The report also revealed that this year Britons are, on average, spending £130 less on their summer getaway than in 2016.

A trek to the seaside still remains a key favourite for Britons with 53 per cent of adults making their way to the British seaside for their annual break.

A third of the Britons surveyed reported that they are taking a rural break in the nation this summer, with top destinations including the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and Peak District.

Those taking a city break this summer accounted for 27 per cent of British adults surveyed, with London, Edinburgh, Bath, York and Oxford being holidaymakers’ top destinations.

The report also revealed that over a third of survey participants are taking a multiple location break as part of their main UK holiday and combining a coastal break with either a rural or city break .

Ranking

2017

2016

1

Cornwall

Cornwall

2

Devon

London

3

Lake District

Devon

4

London

Lake District

5

North Wales

Blackpool

6

Scottish Highlands

Edinburgh

7

Edinburgh

Yorkshire Dales

8

Blackpool

Brighton

9

Norfolk Broads

Scottish Highlands

10

Isle of Wight

Scarborough

Related articles