Jaguar Land Rover has invested $25m (£19m) in the US ride sharing company Lyft, a rival to Uber.
The investment by JLR's tech offshoot and corporate venture arm Inmotion has been revealed as part of Lyft's recent $600m fundraise which valued the firm at $7.5bn.
JLR will provide Lyft with a fleet of cars while it we will be able to test out its own mobility services with drivers, including driverless cars.
“This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers. Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions," said JLR's corporate strategy executive director Hanno Kirner.
JLR is the latest traditional car brand to invest in a startup. General Motors has ploughed $500m into Lyft, Toyota has invested in Uber and Volkswagen in Gett.
InMotion, set up last year, is based in Shoreditch and now also has an accelerator programme for transport and mobility startups. It has previously invested in Detroit carpooling startup SPLT.