Unicorn startup Improbable's hired Bill Roper, a top Disney gaming boss, to bolster leadership team after SoftBank's giant investment

Lynsey Barber
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Co-founder and chief Herman Narula is ramping up the Improbable leadership team (Source: Improbable)

Improbable, the UK tech company which recently hit a rare "unicorn" valuation after landing multi-millions of fresh investment, has added a top boss from Disney to its senior team.

The virtual reality company has hired Disney's gaming boss Bill Roper as chief creative officer to build its leadership team.

A well known figure in gaming, Roper's pedigree includes stints as a leader at Blizzard games, makers of World of Warcraft, chief executive of Flagship Studios and creative chief of Cryptic Studios.

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He will be "working with studios to unlock the creative possibilities of Improbable’s cloud-based distributed computing platform, SpatialOS" the company said.

It has also hired a senior executive from GitHub, Jason Jhonson, to lead marketing .

“Too often, startup stories focus on the founders," said Improbable co-founder and chief executive Herman Narula.

"We are building a world-class team at Improbable. These two critical hires bring a wealth of experience and a record of success with some of the biggest names in entertainment and technology. We’re delighted to have them at Improbable, as we move into a new stage of our history.”

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The London founded and headquartered tech startup landed $500m (£389m) from Japan's SoftBank and other investors in the biggest ever funding round for a private UK tech firm. Previous backers include SIlicon Valley VC firm Andreessen Horowitz.

It puts improbable among the few startups to come from the UK valued at more than $1bn.

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