A woman has been rushed to hospital with serious injuries after being crushed by a hoarding outside an H&M store in west London.
The woman, described by witnesses as in her 70s, was taken to a major trauma centre after being injured this morning.
She was reportedly walking along King Street in Hammersmith when she was hit by the hoarding.
"All of a sudden we just heard this loud bang. Everyone was desperately trying to get the hoarding off her," one witness told the Mirror Online.
"She was just laying on the pavement and looked unconscious."
The extent of her injuries are unknown.
A London Ambulance Service spokesperson told City A.M.: "We were called at 10:38am today to King Street, Hammersmith to reports of an incident.
"We sent an ambulance crew to the scene.
"We treated a woman at the scene and took her as a priority to a major trauma centre."
The woman was helped by passersby and construction workers, it was reported.