Mascots unveiled for the London IAAF World Championships 2017: Meet Hero the Hedgehog and Whizbee the Bee

Joe Hall
Follow Joe
London 2017 mascots
Hero the Hedgehog and Whizbee the Bee (Source: London 2017)

The mascots for this summer's IAAF World Championships and World Para Athletics Championships in London have been unveiled as Whizbee the Bee and Hero the Hedgehog.

A judging panel comprised of athletics stars such as Olympic gold medallist Dame Jessica Ennis-Hill and double Paralympic champion Richard Whitehead picked out the two mascots, designed by nine-year-old Elinor as part of a Blue Peter competition, from 4,000 entries.

The two mascots represent the two Championships which will together form the biggest event to be staged at the London Stadium since the 2012 Olympics.

Read more: London World Athletics Championships 2017 - Local sprinting star Dina Asher-Smith urges fans to snap up tickets

(Click or tap on the images to see them in full screen)

Designed by nine-year-old Elinor from the West Midlands to raise awareness of the declining number of bees and hedgehogs in the UK, Whizbee is the mascot for the World Para Athletics Championships which takes place from 14-23 July, before Hero enters the scene for the IAAF World Championships from 4-13 August.

"Being part of the judging panel was a great experience," said Whitehead.

"It was difficult to choose the winner from the thousands of youngsters who entered designs through Blue Peter but Whizbee and Hero illustrate exactly what we were looking for.

"They are innovative, imaginative and bold and with a touching message that we need to do more to protect these species. As a dad, the values of the Championships are really important to me and London 2017 offers so much to inspire youngsters."

The biggest event to be staged at the London Stadium since the 2012 Olympic and Paralympic Games – it is the first time both Championships have been held in the same city with over 3,000 athletes from over 200 nations competing over 20 days of action. Tickets are now on sale at

Related articles