Premier League executive chairman Richard Scudamore is to take a leading role in a newly launched council designed to bolster Britain's sporting economy.
The Sports Business Council is due to hold its first meeting within weeks, with Scudamore to serve as the body's co-chair.
It will work to back growth in the UK's sports sector, improving access to finance, developing skills and providing a channel for representatives from the sports market to liaise with ministers.
Full membership of the council is yet to be revealed.
Scudamore said the launch reflected the importance of the sporting economy's contribution to the UK, citing contributions to the nation's employment, development and tax base.
“I am extremely pleased that government has recognised this and am looking forward to helping shape policies that will cement and further enhance the UK’s reputation for sporting excellence whether hosting events, delivering community facilities and programmes, setting standards in governance as well as attracting the investment that makes this all possible," he said.
Sports minister Tracey Crouch agreed the sector makes a "major" contribution to the UK's economy.
"But there is more that we can do to support the sector and spread jobs, prosperity and opportunity around the whole country," she said.
"The Sports Business Council will bring together key players in the industry to help us do just that.”