Sainsbury's (SBRY) share price inches up as it unveils plans to convert Argos to digital format and open 10 new Habitat stores

Caitlin Morrison
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Sainsbury's is expanding the brands it bought last year (Source:

Sainsbury's has unveiled plans to convert more standalone Argos stores into digital shops, and said it will open 10 new mini Habitat outlets in its supermarkets.

The retailer, which bought Argos and Habitat owner Home Retail Group last year, is aiming to transform 60 stand-alone stores to the digital format, and said this means over a third of the Argos store estate will be digital in one year's time. Sainsbury's has opened 50 Argos Digital stores during the seven months since buying the brand.

Meanwhile, the expansion of the Habitat brand within Sainsbury's stores will bring the total number of mini Habitat concessions within supermarkets to 17. The seventh concession opened today at the Kiln Lane Sainsbury's in Epsom, Surrey, and a further 10 are planned within this financial year.

"The opening of our 50th Argos Digital store just seven months after we acquired the company shows we are moving ahead at pace with our strategy," said Argos chief executive John Rogers.

"Our cutting-edge digital capability is a core strength of our business and our decision to transform 60 Argos stores by March next year moves our strategy on further.

"Over a third of the store estate will now benefit from cutting-edge digital technology that will improve the customer experience, making shopping faster and more convenient."

Sainsbury's share price inched up by 0.2 per cent in early trading.

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