Since the pound slumped after the Brexit vote, more Brits are opting to stay in the country this Easter - that means the four-day weekend is a more vital trading period for pubs, bars and restaurants than ever.
The hospitality sector is expected to experience a 15 per cent boost in spending compared with the average, new research suggests.
Card spending in pubs and restaurants is forecast to top £280m over the holiday period, according to payments processor Worldpay.
Competition will be heated in traditional tourist hotspots, with Cornwall seen raking in 39 per cent more than the seasonal average and Pembrokeshire expected to be as much as 47 per cent busier than normal.
"The weakness of the pound against currencies like the euro could well present a silver lining for hospitality business owners this Easter. According to one recent survey, 80 per cent of Britons are concerned about holidaying in post-Brexit Europe, with many choosing to stay closer to home," said James Frost, UK chief marketing officer of Worldpay.
"This could mean a bumper weekend for small business owners in traditional UK tourist hotspots. Those that are well prepared for the influx will stand to benefit the most."
|Which regions' restaurants will be the busiest over Easter?|
|Pembrokeshire||+47 per cent|
|Causeway coast||+40 per cent|
|Argyll & Bute||+40 per cent|
|Cornwall||+39 per cent|
|Scarborough||+38 per cent|
|Suffolk coast||+37 per cent|
|Weymouth||+37 per cent|
|Blackpool||+36 per cent|
|South Lakeland||+35 per cent|
|New Forest||+30 per cent|