Sports Direct has appointed its workers' representative, who will attend company board meetings.
Alex Balacki, 30, works as a store manager for the retailer in Barnstaple, and has been with the company for 13 years.
The group decided to appoint a workers' rep after a series of storms surrounding allegations that working conditions at Sports Direct were like those of a "Victorian workhouse". MPs are still investigating conditions at the retailer's warehouse at Shirebrook.
A Sports Direct spokesperson said last month: "Having explored all options we believe this is the best way to ensure the workers' representative is free to champion the interests of all staff. We see this as a major step forward in bringing about positive change."
Mike Ashley said: "I'd like to be the first to congratulate Alex, who will help us to continue to make a positive difference by ensuring that your voice is heard in the boardroom.
"I have said many times that this is a company that was built by the great people who work here. I am therefore delighted that the people at Sports Direct have voted to choose the company's first UK elected workers' representative."
Balacki was elected to the post by Sports Direct staff, beating two other candidates who were selected through an internal assessment.
"I'm very proud to be chosen by my fellow members of staff to fulfil this important responsibility," he commented.
"I'd like to thank everybody who took part in the elections, including all of the other candidates. It's now my role to ensure the people of Sports Direct are heard."
Shares in Sports Direct inched down in morning trading, by 0.65 per cent.