Online retailer Missguided explores its options for attracting outside investment or possible flotation

Helen Cahill
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Jourdan Dunn Celebrates The Launch Of The Lon Dunn+ Missguided Collection At Missguided's Westfield Store
Missguided has launched a collection with Jourdan Dunn (Source: Getty)

Online fashion retailer Missguided has hired City advisors to explore its options for an IPO or a sale of the business, according to reports.

The retailer, which targets fashion-forward millennials, has brought in Rothschild as it weighs up different opportunities. The review will probably lead to a change for the business in either 2018 or 2019, according to Sky News.

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Other fast-growing online retailers, such as Asos and Boohoo, have already floated on the stock market. Both companies' share prices have soared over the past year as online retailing has boomed.

However, Missguided stated its intention to have a physical presence on the UK high street last year, opening a store in the Westfield shopping centre in Stratford. Missguided is also expanding internationally.

Missguided did not respond to a request for comment. Rothschild declined to comment.