Heineken is investing £20m into its UK pubs

Helen Cahill
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The company wants to make sure pubs are keeping up with consumers' demands (Source: Getty)

Heineken is investing £20m in its Star Pubs & Bars across the UK this year, with a view to creating 780 new jobs.

The beer giant says it wants to focus on revamping its rural and suburban pubs as competition for the nation's leisure spending heats up.

Read more: Drink local: Heineken-owned pubs will soon be stocked with more craft ales

The firm said that even though nearly one in four of us visit our local once a week or more, many pubs are struggling to keep up with the UK's changing consumer tastes.

The beermaker said it is delivering on demands for facilities including gardens and free Wifi by pumping money into British pubs. Its latest investment means it has spent around £100m on UK pubs in the last five years.

Read more: Pub landlords unite against Heineken's Punch Taverns takeover

Lawson Mountstevens, Star Pubs & Bars managing director, said: "Vibrant pubs are an affordable, fun place where people of all ages and backgrounds can come together.

"But as consumer demands have changed, pubs that struggled to keep pace have closed. We believe pubs run by skilled operators and backed by transformational investment can thrive in their role at the heart of communities."

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