Ford is driving into consumer savings

 
Helen Cahill
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Ford Credit was started in 1959 (Source: Getty)

Ford is driving its brand into consumer savings.

The car maker is opening a new arm of Ford Credit Europe which will offer consumers a range of savings products and ISAs.

Read more: Ford boss warns on UK car industry's competitiveness post-Brexit

Ford Credit was launched in the US in 1959 and came to the UK in 1963. Until now, Ford Credit has focused on providing support for Ford's car business, but it is now moving into more mainstream financial products, using its "trusted brand" to win over consumers.

Julian Hynd, chief deposits officer at Ford Credit Europe, said: "Savers are looking for competitive and fair savings products. That's why we created a range of savings products and ISAs that are easy to open, simple to manage and secure.

“Launching Ford Money is an exciting new chapter for the Ford brand. More importantly, it will help savers make their money work harder – now and in the future.”

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