Floris London sets sights on Middle East expansion with HSBC funding

Lian Parsons
The Floris flagship will receive a makeover
The Floris flagship will receive a makeover (Source: HSBC)

Floris London secured a finance package from HSBC and will begin operations in the Middle East for the first time, as well as some other locations in Asia.

Its flagship store on Jermyn Street has also been restored and refurbished using the funding, which is the first project of its kind in more than 100 years.

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The British perfumers will use the finance package to explore markets in Japan, South Korea, Dubai and Qatar. It is seeking distributors and the high-end products required to sell in those markets.

Director of Floris London, Emily Bodenham, said the whole funding process took less than three months.

Bodenham said:

We’re really pleased to have re-opened our flagship store in London, which was made possible with HSBC’s invaluable support.

As a family business we have to work hard to maintain this status and further investment in the flagship store at 89 Jermyn Street will help us strengthen this position for future generations.

HSBC’s area director in the South West James Shepherd said:

“Emily [Bodenham] approached HSBC with a clear plan for the expansion and evolution of Floris so we’ve been able to provide the business with a funding package that will make these ambitions a reality.”

The bank has funded other projects, including a £15m loan last month to London Biggin Hill airport to fund its expansion and an extra £10m last year to help Jack Wills add more stores.

Read more: Business airport London Biggin Hill is getting a £15m boost

Floris London was established in 1730, received its first Royal Warrant nearly 200 years ago and is currently the only perfumer to hold a Royal Warrant from Queen Elizabeth II.

The Floris shopfront in the 1920's (Source: HSBC)

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