West Ham’s London Stadium could soon be renamed after Vodafone, who are believed to be in talks with its owners over a £20m sponsorship deal over six years.
Negotiations between stadium owners the London Legacy Development Corporation (LLDC) and the telecoms giant are reportedly nearing completion in time for the Vodafone brand to be featured on the 2012 Olympics venue from next season.
The pair are close to a deal that would see Vodafone pay the LLDC and Newham Council just over £3.3m-a-year, more than the £2.5m-a-year Premier League West Ham currently pay in rent to play at the ground.
Under the terms of their agreement with the LLDC, West Ham are entitled to 50 per cent of any stadium naming rights revenue after the first £4m-a-year.
For example, in the event of a naming rights deal worth £6m per year, the club would receive £1m.
While West Ham appear unlikely to recoup much of the revenue of any deal with Vodafone, the partnership with a large brand will represent a welcome endorsement for a stadium that has been mired in bad publicity over the terms of the club’s rental and crowd issues during games.
A review of the stadiums costs, which have exceeded £700m of taxpayer funds, has been ordered by London mayor Sadiq Khan.