Samsung has unveiled its latest flagship smartphones, the Galaxy S8 and S8+.
The highly-anticipated handsets bring with it an impressive new design and features which the Korean brand hopes can wrestle away consumers from Apple and help it put the Note 7 debacle behind it.
The S8 features a slick curved bezel-less glass screen that stretches across the length and width of the device, ditching the traditional home button familiar on previous models, and which Samsung says pushes the boundaries of what the screen is capable for.
It also comes in two sizes, the 5.8 inch S8 and 6.2 inch S8+, both of which Samsung says are designed to fit in just the one hand with ease.
New features of the phone include cameras that takes three short bursts, then merging them to create the best image at just a touch of a button. It also features Snapchat-like filter and effects features.
Users can open more than one window on the screen, increasingly important for anyone who needs to be able to do more multi-tasking.
A new product, Samsung Dex, will also support plug and play connection of the phone to a computer, with the mobile screen then appearing on the larger display.
A new 10nm processing chip means improvement in the phones speed and efficiency and the brand said it has improved GPU by over 20 per cent and CPU by 10 per cent.
8mp front camera
12mp rear camera
Filters and augmented reality camera features
Fingerprint scanner, iris scanner and facial recognition
Water and dust resistant
Fast and wireless charging capabilities
Bixby voice assistant (find out more here)
Snap window feature
4K HDR screen
Arctic Silver (not available immediately)
£689 for the S8
£779 for the S8+
The new phones will be available on EE, Three, Virgin Mobile and at Carphone Warehouse
Pre-order begins today, shipping on 20 April, and it will go on sale in stores on 28 April.
“In a market where consumers are becoming increasingly numb to indistinguishable smartphone launches, Samsung is redefining expectations with the Galaxy S8 and S8+," said CCS Insights' Geoff Blaber.
“Samsung has clearly opted to design and innovate its way out of a challenging 2017. The almost ‘bezel-less’ design and other leading edge features of the Galaxy S8 underline this. If Samsung can deliver a faultless Galaxy S8 launch there’s every indication that the Note 7 recall will have little lasting impact on consumer sentiment.
“Hardware design plays a big role in attracting the customer but it’s software and services that keeps them. The latter has long been Samsung’s Achilles heel so the additions such as the Bixby voice assistant and the artificial intelligence engine behind it will be key to Samsung’s future success.
“In the past it has felt like Samsung has added in features and technologies purely to have the most comprehensive spec list in the market. With the S8 Samsung has taken a far more thoughtful approach to delivering a complete product with features that add value for consumers.”
It's not all phones, phones, phones for Samsung. There were several other reveals of products and services.
The Gear 360
This camera that can film 360 degree video has had an upgrade.
Its got a more ergonomic design and films in 4k, while it can now support live broadcasting by syncing with a smartphone or desktop.
This app will bring control over your smart home right to your palm, letting you turn connected lights on and off and a host of other Internet of Things devices.
Gear VR controller
Samsung's VR headset Gear, powered by Oculus, will now come with a hand-held controller as standard.