Samsung is trying to move on from its disastrous Note 7 debacle and will today launch its newest flagship phone, the Galaxy S8.
So for phone fans and anyone thinking of getting a new device, here's everything we think we know about it so far...
Launch date and time
Wednesday (29 March) is the big day for the so-called unpacked event in New York City (11am EDT) and London (4pm BST)
How to watch
The event will be live streamed online here, or via Samsung's Unpacked app for iOS and Android, and of course, City A.M. will have all the latest.
The previous flagship S7 and S7 Edge were priced at around £600 and there's unlikely to be a significant change to this to this price point.
With the grand unveiling on Wednesday, it's expected that buyers will be able to get their hands on the device not long after, usually within weeks based on previous launches.
No bezel, curved screen
Leaked pictures have given a hint of what to expect from the Galaxy S8. And that's a full screen that curves at the side rather than the familiar bezel on the majority on most smartphones. Samsung has prior form in curved edges, but it looks like the technology has moved forward to bring this sleek design to the entire device.
I think this is what you've been waiting for. pic.twitter.com/FvYfsLOy0R— Evan Blass (@evleaks) March 1, 2017
It also confirms the images teased by Samsung itself ahead of the event (see above).
No home button
This curvy shape means that the S8 is also missing the traditional home button, usually placed at the bottom of the phone, making more room for watching videos and typing on screen.
We're told voice interaction is the future, and with all the biggest tech brands working on the technology, Samsung are ensuring that they are ready to adapt to changing consumer habits with Bixby.
According to the same leaker, the S8 will come in three colours - black sky, orchid grey and arctic silver.
There are rumoured to be two sizes to the Galaxy S8, the "normal" size and a larger "plus" version, giving users even more screen real estate.