After a bumpy past couple of months, Uber is keen to show it's progressing as a company.
The ride-hailing app's boss Travis Kalanick confirmed the firm has agreed to release its diversity and inclusion data after meeting with Reverend Jesse Jackson yesterday in Chicago.
Jackson and his organisation Rainbow Push have been lobbying for Uber to release its diversity data for several months, as part of a wider effort to encourage tech firms to talk about diversity and work on improving it. Uber said it would publicly release its diversity data in April at Jackson's PushTech2020 summit in Silicon Valley.
“It was a privilege to meet Rev. Jackson and I learned a tremendous amount from his insight,” Kalanick said. "Creating a more diverse and inclusive company is a top priority and it starts with releasing our demographic data, which we will do very soon. We look forward to continuing to work with Rainbow Push as we implement programmes committed to diversity and inclusion.”
Uber has taken a critical and important first step in directly confronting troubling claims of sexual harassment and other systemic issues that have cast a dark shadow on the company.
He added that the company needed to go further than diversifying its workforce and "start at the top", with its board of directors.
Earlier this week, Uber board member Arianna Huffington set out efforts the firm is making to improve diversity and inclusion, including updating job descriptions to rid them of unconscious bias, and also pledging to publish a diversity report.
The announcement comes after a slew of difficulties for the company.
Uber president Jeff Jones quit the company less than a week ago, saying his "beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber".
And Kalanick had to issue an apology after a video was published showing him in a heated argument with a driver.
In February, the company was embroiled in a storm over allegations of sexism, harassment and a toxic work culture