Four big US businesses have pulled their advertising in Google after it became embroiled in a scandal over adverts on extremist content.
AT&T, Verizon, Enterprise and the US operations of GlaxoSmithKline have now joined a host of UK companies that have scrapped advertising in a bid to preserve their brand.
Google has switched off advertising on extremist videos in Europe and its top Europe boss has apologised for the company's actions. The firm also said it would be hiring people to ensure it had better controls around where adverts appear.
"We'll be hiring significant numbers of people and developing new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising," said Google's chief business officer Philipp Schindler who heads up sales at the firm globally.
But it seems the tech giant has not done the same over the pond, causing frustration over the controversy.