Two-thirds of women wouldn't apply for jobs at employers that don't offer equal pay for equal work

Rebecca Smith
New gender pay gap reporting rules come into effect next month
New gender pay gap reporting rules come into effect next month (Source: Getty)

Firms that fail to pay men and women equally are being given the cold shoulder by female workers, according to new research by job site Glassdoor.

It surveyed 2,000 adults in employment and found that 65 per cent of women would not apply for a job at a company that didn't pay men and women equally for equal work. And over half of the women surveyed said they would be more interested in working at a company if it had a strong diversity programme.

Read more: Google just bet on Glassdoor again in $40m funding round

Gender gap reporting legislation comes into force soon; on 6 April 2017, and requires employers in Great Britain with more than 250 staff to publish their gender pay gap and gender bonus gap, as well as proportion of men and women receiving bonuses and the proportion of men and women in each quartile of the organisation.

“The gender pay gap is set to be a major issue in the UK this year, not least because employers are grappling with the challenge of how to analyse their own data and there is a relatively low level of understanding amongst the workforce about what causes the gap,” said Andrew Chamberlain, Glassdoor's chief economist.

A separate study carried out using Glassdoor salary data found that women in the UK were paid 5.5 per cent less than men, even after controlling for differences in experience, industry, company, job title, age and education.

And today's report said most people want greater transparency around pay. More than half (58 per cent) said they thought the government should force employers to reveal employee salaries.

Chamberlain added:

Both male and female employees want more transparency around pay, and companies that offer this will have the advantage when it comes to recruiting.

"Simple gender pay gap reporting doesn’t give any real insight unless people know what the causes of the gap are or if men and women are paid equally for equal work."

Read more: Government is failing to tackle the gender pay gap, say cross-party MPs

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