Former Downing Street spin doctor Alastair Campbell has done a George Osborne. Sort of.
Tony Blair’s former PR man has been named as the editor-at-large of the weekly anti-Brexit newspaper the New European.
The title was launched by regional newspaper group Archant shortly after the EU referendum.
It billed itself as a newspaper for the “48 per cent” of voters who were pro-Remain.
Unlike Osborne, Campbell has a fair amount of journalism experience under his belt, having previously worked as political editor of the Mirror.
He became Tony Blair’s press secretary when Blair became leader of the Labour Party in 1994.
News of his latest appointment broke on Twitter.
As someone once said - who was it again? The real fight starts now. Brexit means Batshit.It can and must be stopped https://t.co/FIhJnY5Y4w— Alastair Campbell (@campbellclaret) March 22, 2017
The New European claims to sell an average 20,000 copies a week, with flows varying depending on the prominence of Brexit in the news.
The newspaper costs £2, is run by five members of staff and is, according to editor Matt Kelly, marginally profitable. The title also has a website, which claims between 800,000 and 1m page views per month.