Forget rose gold, Apple has added a fresh colour to its existing line up of iPhones, among a surprise bonanza of new products.
The iPhone 7 and iPhone 7 Plus will come in a new hue of red as part of its tie-up with (Product)Red, which raises money to help fight Aids and HIV in Africa.
The special edition smartphone will go on sale from Friday (24 March) online as well as in physical stores.
“Since we began working with (Red) 10 years ago, our customers have made a significant impact in fighting the spread of Aids through the purchase of our products, from the original iPod nano (Product)Red Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Apple boss Tim Cook.
The tech brand is the charity's biggest donor, having contributed $130m to date.
The red iPhone joins other Apple products in the same shade - iPod, Beats headphone and speakers, iPhone 7 case and other accessories for the phones, Apple Watch and iPad.
Apple's cheapest ever iPad
In addition to the eye-catching addition, Apple has also released a new iPad that will replace the iPad 2.
The good news is it's cheaper too. The 9.7 inch starts from £339 and brings all the fresh features expected of the latest Apple product - TouchID, retina display and th latest chip inside.
Apple is calling it the most affordable iPad ever. Marketing guru Phill Schiller said: "New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3m apps designed specifically for it.”
A new Snapchat-esque video app
Meanwhile, Apple's jumping on the Snapchat bandwagon with a new video app called Clips, letting users add cartoon images, captions and animations to pictures and video.
Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Apple's Susan Prescott, vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”