Apple’s British design chief Jonny Ive invests in tech accessory startup that counts Victoria Beckham and Beyonce among customers

Shruti Tripathi Chopra
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Beyonce is one of Chaos' customers (Source: Getty)

A London-based phone case startup, that counts Victoria Beckham and Beyonce as customers, has attracted investment from Apple's British design chief Sir Jonathan Ive.

Chaos, a fashion consultancy run by Charlotte Stockdale and Katie Lyall, has launched a tech accessory division which includes products like a £185 personalised initial case and a £170 phone cover that has "blah" written on it.

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Ive worked with Stockdale's husband Marc Newson on the development of the Apple watch, the Sunday Times reported. She is the daughter of Sir Thomas Stockdale, second baronet of Hoddington.

Ive was promoted to the role of chief design officer in July 2015. He is responsible for all designs at Apple, including the Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple’s retail stores.

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