The tech push has been part of the private car hire firm's efforts to bolster its position against the rise of the likes of Uber.
Addison Lee said its executive car bookings are up 20 per cent overall and Addison Lee has 20,000 business customers across the capital – including 80 per cent of FTSE firms.
The company, which has been trying to position itself as an upmarket alternative to the rise of private hire apps, is also investing considerably in driver training. In November, Addison Lee announced it was plugging £7.5m into an in-house driver training programme.
It has more investments lined up too. In March, the firm will open a new £5bn centre to service its 5,000 vehicles and support its 4,500 drivers, as it bids to ramp up both the level of service it offers, and the level of safety.
Chief executive Andy Boland said: “It has been an amazing twelve months for Addison Lee. Our vision of creating the world’s first truly global ground transportation service is coming to fruition and we are providing all our customers with a premium offer backed by a truly extraordinary level of service.”
In 2016, Addison Lee reported full year pre-tax profit of £11.6m in the year to August – a drop of nearly two-thirds from £32.9m.