Google is stepping up a gear with its self-driving car project, spinning it out into a separate business it will call Waymo.
"It's an indication of the maturity of our technology. We can imagine our self-driving tech being used in all sorts of areas," said chief executive of the unit John Krafcik announcing the shake up.
Google was one of the first companies off the mark when it comes to the technology which many believe could make driving a car a thing of the past in urban areas.
Collectively Google's test versions of driverless cars have clocked up an astonishing 300 years of driving experience over two million miles.
Apple's not-so-top secret plans have apparently veered off course however, with reports suggesting Project Titan, as it's known, is being "drastically scaled back".
The spin off into a separate company under the Alphabet umbrella suggests its efforts in self-driving technology may become more transparent: it's likely to lift the lid in its earnings giving more of a glimpse of what it's doing.