Project Prosecco: Virgin Media exploring budget broadband

 
Billy Bambrough
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Virgin Media recruited sprinter Usain Bolt to advertise its ultrafast network
Virgin Media recruited sprinter Usain Bolt to advertise its ultrafast network (Source: Getty)

Virgin Media is working on secret plans to launch a new budget broadband brand.

Under the codename Project Prosecco, Virgin Media is considering expanding the coverage of its cable network next year with an offering that would put it squarely in competition with discount provider TalkTalk.

Plans for the budget proposition, understood to still be at a very early stage, ape BT’s Plusnet brand.

Virgin is thought to be working towards a potential launch in 2017, although no final decisions have yet been taken.

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