28 views

These are the most "Yahooed" terms of 2016: Featuring Brexit, David Bowie, Jose Mourinho, Holly Willoughby and... "How do I set Yahoo as my homepage?"

William Turvill
Follow William
Ziggy Plays Guitar
David Bowie, who died in January, was one of the most searched people on Yahoo this year (Source: Getty)

Politics triumphed in terms of internet searches in the UK in 2016, new research out today shows.

Brexit beat the Olympics, Euro 2016, David Bowie, Andy Murray and even Celebrity Big Brother to be the top searched term this year.

Take the findings with a pinch of salt – they are based on searches made on Yahoo, which, as City A.M. established earlier this year, is unlikely to ever become a verb in the same way as Google.

Read more: Will Yahoo ever be a verb? Exec sets out ambitions after Verizon takeover

Here are the top 10 searched terms (on Yahoo) of 2016:

MOST SEARCHED ON YAHOO

1. Brexit

2. Olympics

3. Euro 2016

4. Donald Trump

5. Holly Willoughby (pictured)

6. Cheryl

7. David Bowie

8. Game of Thrones

9. Andy Murray

10. Celebrity Big Brother

Unsurprisingly, Brexit also won in Yahoo’s 2016 news searches, coming in ahead of US election, Tory leadership, pound exchange rate and Labour leadership.

Also in the top 10 news searches were Madeleine McCann, Calais migrants, Oscar Pistorius, celebrity injunction and Turkey unrest.

Read more: Searches for flights to the US have dived thanks to the "Trump Effect"

Most searched...

Politicians: Donald Trump, Theresa May and David Cameron

Celebrities: Holly Willoughby, Cheryl and Susanna Reid

Deceased: David Bowie, Prince and Terry Wogan

Sports superstars: Andy Murray, Johanna Konta and Jose Mourinho

Football personalities: Jose Mourinho (pictured), Adam Johnson and Cristiano Ronaldo

Olympian: Usain Bolt, Nicola Adams and Siobhan-Marie O’Connor

TV: Game of Thrones, Celebrity Big Brother and Strictly Come Dancing

One final gem from the research: Yahoo claims the fourth most popular question submitted on Yahoo in 2016 was... “How do I set Yahoo as my homepage?”

Related articles