Private equity giant KKR lends a hand to Dutch holiday parks operator and UK advertiser

William Turvill
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Roompot operates in the Netherlands, Germany and Belgium (Source: Getty)

A holiday parks operator and outdoor advertiser have become the latest companies to receive loans from US private equity giant KKR.

The two deals will deliver $275m (£220m) in financing to Dutch holiday parks firm Roompot and the UK’s Exterion Media.

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KKR has now deployed more than $1bn across companies in the UK, Ireland, Germany, Spain, Portugal and Benelux since 2014. The firm has lent across sectors including industrials, consumer, retail and care services.

“Non-bank lending’s structural importance in the European market is growing, and KKR Credit continues to provide alternative customized lending solutions that support the individual needs of companies,” said Marc Ciancimino, head of European private credit at KKR.

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“The expansion in our direct lending platform is testament to the value that these customised solutions can bring to European corporates and their shareholders.”

KKR Credit has led six recent private credit transactions for medium-sized UK firms, with Exterion the first beneficiary since the EU referendum.

Exterion won a £1.1bn contract with Transport for London earlier this year, described as the largest outdoor advertising contract in the world.

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