Forget snapping up a heavily discounted perfume you've never actually tried. It's not just the big retailers getting involved in Black Friday with deals.
And some of the biggest airlines have a range of offers lined up for Black Friday, so if you're feeling fed up of the wind and the cold and are looking to book it to sunnier climes sharpish, here's what you can keep an eye out for tomorrow.
British Airways' sale is already underway so go, go, go. It started at 8am today, but fear not, offers will be available all weekend until midnight on 28 November or Cyber Monday.
European city breaks to Barcelona, Venice, Alicante, Malaga, Naples and Turin are on sale at £99 for flights and two nights' accommodation, based on two people sharing.
Savings of up to 49 per cent off the normal marketed price are available on flights to North American destinations (New York, Boston, Washington, Chicago, Philadelphia, Atlanta, Baltimore and Toronto), as well as Dubai, Abu Dhabi and Muscat in the Middle East. The airline's offering two return Club World tickets for £2,016.
Bear in mind you'll need to select two people travelling together on a return journey for that. Single return fares are actually up £200 to £1,208.
You can also save up to £500 per person BA Holidays to the US and Canada.
If you're an executive club member you can also get an extra 20 per cent off on usual savings when part paying with Avios during the period.
Forget the 12 days of Christmas, Ryanair has launched eight days of cyber sales. It's offering 15 per cent off travel in December.
On Monday the sale kicked off by putting 250,000 seats on sale for £9.99 on over 400 routes, and there'll be different deals across the period.
Currently, 100,000 seats are available from £9.99 for anyone travelling in March 2017.
Offering 35 per cent off 10,000 seats to the Canary Islands, as well as 25 per cent off 10,000 seats to cities across Europe (between 1 January 2017 and 19 July 2017). Available from today until 1 December, subject to availability.
Not to be outdone, Iberia Express is shouting about 40 per cent off selected routes, accessible up until 29 November. These can be booked for travel on any dates other than 3-11 December 2016 and 17 December until 8 January 2017.
easyJet has cracked out an orange weekend deal applying to package holidays to any destination across Europe where you can get £40 off per booking.
Bringing the kids along? Thomson is offering savings of £50 per person, including the children (as long as they're 2+) on premium seat upgrades for long haul package holidays. The deal is valid for travel between 1 May 2017 and 31 October 2017) on 26 November, using the code BFPREMIUM, according to Skyscanner.
It's also offering free baggage for flights to Florida between 1-30 September 2017. Go to the site on 26 November and use the code BFBAGS.