Black Friday might be a US thing, but that doesn't mean some of the biggest British brands aren't getting involved. And many of them aren't even retailers.
Step forward, Sky, which has launched its own Black Friday shop, with deals on TV bundles and broadband. And you could end up with a free TV.
The broadcaster has unveiled two bundles - with a £20-a-month package offering either a 32-inch LG TV or a Lenovo Laptop for free, while the £50-a-month deal offers a 43-inch LG TV or an Xbox One S.
If TV isn't your thing, the broadcaster is also offering "unlimited" broadband at £15 a month, which comes with a £75 pre-paid MasterCard - although that offer ends on 4 December.
Such is the popularity of Black Friday these days, analysts have suggested it is "cannibalising" Christmas shopping.
“With the whole Black Friday weekend now marking the largest shopping weekend in the UK, it’s hard to believe that the event was only widely adopted by us back in 2013. You could also be forgiven for assuming that consumers might be spending more as a result of Black Friday, but in reality it is likely they are just spending earlier," said Paul Martin, UK head of retail at KPMG.
“As the shopping event has become more prevalent across the UK, it is clear that the traditional Christmas shopping period has been distorted by an extended trading period that now starts earlier than it used to."
"However, it is important to remember that British consumers have been bingeing on a diet of discounts for some time, so this movement can’t purely be attributed to Black Friday."